In a backlash against the busy, stressful city life, consumerism & slavish behaviour towards technology, slow-living has become the new term for doing things the traditional way.
Using a screen for 8 hours a day, while making our lives easier, also means we’re in danger of losing touch with physical and mental space - things that are just as important for creativity as they are well-being.
I read an article by cycling blogger Vélo City Girl in the Observer and what resonated with me, was the way she’s reclaimed the simple act of cycling. It seems obvious, but it's become necessary to remind and encourage spontaneous, leisurely outings rather than making cycling a competitive fitness regime.
My own Cambridge basket bike has carried me through University to living in East London and now, back out into the country - so to me, cycling this way is instinctive, because like Vélo City Girl, I know (but sometimes also forget…) that occasionally, doing the least productive thing, is the most productive thing you can do.
We take the same approach to our spirit. We didn’t invent moderation or craft Vodka, but in a category of excess & unhealthy habits, we’ve reclaimed Vodka as a slow spirit, to be savoured.
Read the full article here:
And learn something new at the Vélo City Girl Blog here: